Even if you don’t believe in magic, good writing can create a world of miracles.

I think of my pen as a mighty wand and my word-processing software as enchanted tools, whether used for editing children’s fiction or writing about consumer-based products. To some the magic of good writing elicits a feeling or emotion (enlightenment and passion), or it drives recognition (immortality). Others might find the gift of expert content results in data-driven revenue (fortune and abundance). More noble yet, writing is informative and supports discovery, be it for making smart investments, self-guided growth, or taking the first step to explore something new (wisdom). However, the link between all those worldly desires in professional publishing and content strategy always returns to magic (creativity), and sometimes a little bit of luck (persistence).

Where will this language bridge lead and how will we get to our final destination? Brainstorming and seeing where things go may suffice, but sometimes a more analytical, planned approach is necessary to make sure a story won’t get lost in the woods or —worse yet— result in some truly cringe-inducing publicity. I aim to balance my approach and voice with a mixture of old-fashioned creative juices and effective data-based research to better understand and listen to each stranger (audience/reader) I come in contact with through my words.